About

Specialties

With over 30 years of real estate experience and more than 10,000 successful home sales, our team delivers proven results with a personal touch. As one of the top real estate teams in the country, we guide our clients step-by-step through every part of the process, making buying or selling as smooth and stress-free as possible. We’re deeply invested in the communities we serve and focus on building long-term relationships—because our goal isn’t just one sale, it’s earning your trust and referrals for years to come.

History

Established in 1993.

True North was founded by Lloyd O’Dell, whose passion for real estate began at a very young age. At just 17 years old, Lloyd purchased his first investment property, renovated it, and successfully sold it before graduating high school. That experience set the foundation for a lifelong career in real estate. After graduating, Lloyd earned his real estate license and quickly built momentum in the industry. Within six years, he completed his MBA and began managing real estate offices across Metro Detroit. Under his leadership, every office he managed doubled in size, and in 2008—during the height of the Great Recession—he led his office to become the number one real estate office in Metro Detroit. No matter the market conditions, the right strategy, leadership, and execution make all the difference. Lloyd and his team consistently help clients sell faster and for more money than the average agent by adapting to changing markets and putting client needs first.